23 Most Important Tips You Need to Know for Designing an Effective Flyer
Long before the days of the internet, how did business owners have to come up with creative ways to spread their message and reach to a large amount of people? One of the most effective methods was using flyers. Stats show that for every one thousand flyers you distribute, you should get 20-30 customers (2-3 percent) replying to your advertisement, depending on your business.
But, be careful of spending too much on inefficient flyers. It would be best if you think through before making steps. Although flyers are inexpensive and effective, if not handled carefully, they might backfire.
In this blog, you’ll learn the most important tips and tricks on creating an effective flyer for your business. All American Printing and Advertising shares more than 15+ years of experience in designing and printing killer flyers for businesses attending the biggest trade show and Convention in the world held in Las Vegas.
Why flyers Are really effective?
Advertising with flyers is an inexpensive, highly effective way to grab attention for small, local businesses. Sales flyers offer an excellent opportunity to introduce your new business to a particular region or promote a new service or product to your local community. For example, a new cleaning service can put flyers into the newspaper to reach a specific geographic area. The excellent point is, flyers have shown the potential for brand awareness and an increase in sales.
You have seen too many ugly flyers moving around. Still, efficient flyer design will catch the eyes, encourage the recipient to read, and, most importantly, give an active call to action to the reader. So, making a valid business effective flyer the first time around ensures that your invested resources hit the return on investment you need.
How much do flyers cost?
The cost for a full-color flyer completely depends on design service quality and the printing and paper material used in making them. So, you need to make sure where to spend the money to get the best result. The key elements of designing flyers are the headline, graphics, marketing strategy behind it, and having a strong call to action.
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How to design an effective flyer?
As it is said, “look before you leap.” Taking some time to know a bit about flyers before you design, print, and distribute thousands of potential leads for your business would be smart;
- Develop a Content Strategy
It’s a brilliant idea to do some planning before you start designing. Flyers’ job is first to attract audiences’ attention, then inform them in a straightforward way that’s easy to understand and see.
- Make your message clear
Don’t overwhelm your reader by squeezing in a lot of information. Choose a strong marketing message. This message must be conveyed clearly, quickly, and creatively. It needs to be Imaginative, Memorable, and with a sharp copy to engage the readers.
- Keep your content brief
Write your content in a concise way. Leave only the essentials. The flyer must convey your message to the audience in just a few seconds. If it takes longer, the transferring message will be lost.
- Create a catchy headline
The headline will always be the first line of text that your recipients will read. Try to make it catchy in order to hook them to read further.
- Include your contact information
Always put your contact information on a flyer. This point is obvious but can easily be forgotten. The bottom part is usually the ideal place for easy access.
- Focus on the Customer, NOT Your Company
Customers don’t care if you have excellent service for 30 years, what can you offer to them!
This is where most small businesses make a mistake. No matter how sincere you are, it simply won’t work. Customers are not interested in your company; Customers want your company to care about them! Use steve jobs quotes like, “get closer than ever to your customers.”
- Consider your audience when designing flyers
Without a careful understanding of who will be consuming or receiving your flyer, your target audience might end up not identifying your message. If you don’t know your audience well, start by finding your ideal customer. It is necessary to know who will use the information Before you start to design the flyer that depicts the message.
- Include a call to action
A call-to-action (CTA) is a particular action-register for an event, purchase- you’d like your audience to do after using the information on your flyer. The CTA of your flyer should be related to your marketing strategy. Using more than one CTA will confuse your audience. Pick one desired action and craft your flyer design around that action.
- Choose your fonts and colors wisely
Only use two font styles in your flyer. More fonts will interrupt the flow of the text and shift the focus away from the actual message of the flyer. Based on the message, choose a color. Black and white colors are ideal for making a classy, bold statement, green to represent health, bright neon colors to a nightlife party scene, and primary colors for a children’s design.
- Create balance
The layout in printing is as important as the color and font choices. Your audience may turn off reading the information altogether If your flyer design is too crowded. Create a light, spacious feel to the design by spacing the letters of your text further apart.
Use the rule of thirds to find balance in the background photo or photos you use in the design. Set apart the image into thirds vertically and horizontally, try to position the essential elements of the image near the intersections and lines of the grid.
- Keep it professional
By using only high-quality photos, you ensure your flyer design will look technical. Background photos on a flyer get repositioned and stretched to fit the text, so the high quality is a must. Different online design tools can help you create a professional-looking flyer design.
- Add a Discount
Adding a discount is a small nudge to encourage the recipient to get in touch. People always look for a discount at any time of the year.
- Divide your copy into digestible sections
The appearance of your text can affect your reader’s interest. At first glance, long paragraphs look like giant walls of text that could turn off your reader. For informational business flyers, divide your content into sections with headings to make it pleasing to the eye.
Add a call-to-action
One of the essential parts of your content is the call-to-action statement. The call-to-action tells your reader what they should do after reading the information. “Call Us” or “Order Now” are typical examples, but feel free to be creative.
- Don’t forget to add directions
Both for online and offline businesses, this point holds true. Add directions to your physical shop or put your website address. As a future reference, this makes your flyer useful to the reader.
- Always proofread your content
It’s off-putting when there are mistakes in your content. Small things like spelling or grammar mistakes, could steal the attention of your reader from the information itself. Before submitting it to your printing service provider, always proofread your content.
- Communicate using your target market’s language
As with all marketing strategies, your flyers should fit well with your target market. This is highly dependent on your buyer persona. However, it’s always an excellent practice to use language that is easily understandable by your target market.
- Choose the right paper stock
Since the flyer is meant to be handed out, you need a paper that is durable and of good quality. Check out the different paper stocks offered by your printing provider and choose appropriately.
- Incorporate your logo with the design
This is very important but often overlooked. Add your logo to your flyer design for added brand recognition.
- Use both sides
It is cheaper to print on one side, but it doesn’t cost a lot to print on two pages. By a slightly higher cost, you get your message distributed more out there by a slightly higher price.
- Focus on the advantages of your product or service
Your audience will ask, “What’s in it for me? Avoid “we,” us” or “I,” instead write from their perspective and use”you “ and ”your.” Free, save, love, new, results, and guarantee are some of the most powerful words you can use.
- Be seen in the right places
You will only get interaction and business if only your flyers have been distributed appropriately. Think about your target customer habits-where they live, how they shop, what they read etc.
- Distribute in high traffic areas
For an effective flyer, distribute in high traffic areas where your target demographic frequents. Places, where people wait in line or stand idle, are ideal for flyer distribution.
- Be nice and Friendly
Pick an informal, conversational tone with your text. Choose images that make a good impression. Never underestimate the power of a smiling face while making people feel comfortable because you need an effective flyer to create a charming and friendly atmosphere for your company.
What are the best programs to make an effective flyer?
There are different programs that help you design your business card in a creative way. Here are some examples:
- Adobe Illustrator
- Poster Maker
- Microsoft Word
Where to distribute flyers
- Distributing Door-to-door
- Giving flyers to people on the street
- Place flyers on cars
- Insert flyers in retail customer bags
- Direct-mail flyer marketing
- To reach a local audience, insert flyers in newspapers
- Inside invoices and bills mailed to customers
- Hand out flyers to event attendees, or set up a booth at festivals, concerts, trade shows (Trade Show Giveaway), and other events and give your flyers to people who stop to learn more
- Insert flyers in packages you send to retail customers
- Pocket folders, perfect for placing flyers in your B2B and nonprofit presentations
In-depth and extended research has been conducted by the Direct Marketing Association (DMA) that shows 89% of the target audience remember receiving a door drop mailing more than any other marketing channel.
Assume the marketing campaign you begin is only 3% effective. This means that out of every 10,000 flyers distributed; you’ll get 300 interested customers.
You need to know that not everyone that is interested intends to make a purchase, only assume you’ll be able to convert 25%.
All American Printing and Advertising puts great effort into design and printing work to achieve the best result for you. Our slogan is ‘actions prove who someone is. Words prove who they want to be. So let us show you our experience in designing and printing high quality and attractive flyers for your business. Please share with us your experience about designing an effective flyer in the comment section below. Also, to hire us, send your file through “Get Quote” section on the menu, and we will get back to you ASAP.
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