What are the Differences Between EDDM and EDDM Retail?

In today’s digital age, businesses constantly seek effective ways to reach their target audience. Direct mail marketing is a powerful tool involving sending physical mail to potential customers. It has two popular options: EDDM (Every Door Direct Mail) and EDDM Retail. But what are the differences between them? This complete guide will delve into the topic of EDDM Vs. EDDM Retail helps you make informed decisions for your marketing campaigns.

Understanding EDDM (Every Door Direct Mail)

USPS EDDM in Las Vegas is a direct mail marketing service. It helps businesses reach local customers cheaply and efficiently. Target neighborhoods, zip codes, or carrier routes with EDDM without mailing lists or addresses. How does EDDM work?

• It gives you the ability to select target areas. Perfect for localized marketing.
• It is ideal for small businesses because it saves printing and postage costs.
• It uses attention-grabbing oversized postcards or flyers.
• It helps promote offers, events, or openings in the selected area.

Exploring EDDM Retail

An EDDM service variation is EDDM Retail (EDDM-R). Despite some similarities to EDDM, it is for small businesses and local individual mailing.

• It is a cost-effective way for businesses and individuals with limited local audiences.
• It eliminates the need for mailing lists or individual addresses.
• It is designed for smaller mail quantities. Great for advertising testing.
• It is suitable for establishing a local presence in specific neighborhoods or communities.

What Are The Requirements for USPS EDDM Retail?

Here are the requirements for Retail-type EDDM in Vegas:

• Pieces must be flat-sized and not exceed 3.3 ounces in weight.
• Bundle mail-in stacks of 50 to 100 pieces with a facing slip.
• The upper right corner of each mail piece must include EDDM Retail Indicia.
• Every mail bundle must have a PS Form 3587 and a facing slip.
• Flyers, brochures, and menus are the only printed materials handled.
• A ZIP code or neighborhood must be selected using the USPS EDDM tool.
• You can pay using cash, check, or credit card at your local Post Office.
• You must drop off bundled mail pieces at the Post Office that serves your delivery area.
• Messages must not contain discriminatory or offensive content.
• Be sure to label each piece of mail with the correct route number.

Key Differences Between EDDM and EDDM Retail

Let’s highlight the key differences between these two direct mail marketing services:

EDDM Vs. EDDM Retail: Target Audience

• EDDM: Used mostly by Las Vegas’s larger businesses, franchises, and advertising agencies, especially those with city-wide or regional advertising campaigns in mind. Perfect for businesses starting massive advertising campaigns.
• EDDM Retail: Perfect for smaller Las Vegas restaurants, realtors, and shops. Localized announcements or promotions work wonders for targeting nearby neighborhoods or specific areas within the city.

EDDM Vs. EDDM Retail: Mail Quantity Limits

• EDDM: This high-volume mailing solution is perfect for large-scale campaigns in Las Vegas, enabling businesses to send over 5,000 pieces of mail daily.
• EDDM Retail: Addresses the concerns of local, small-scale businesses in Las Vegas by limiting daily mailings per ZIP code to 5,000 pieces.

EDDM Vs. EDDM Retail: Account and Permit Requirements

• EDDM: Requests a USPS postal permit, which could cost you an annual fee. Businesses in Las Vegas frequently establish CAPS accounts to facilitate the processing of large amounts of mail and the tracking of payments.
• EDDM Retail: Small businesses in Las Vegas have it easier because no postal permit is needed. Local Post Offices accept payments directly, making first-time or occasional mailers easier.

EDDM Vs. EDDM Retail: Mail Preparation

• EDDM: The high volume of mail in Las Vegas necessitates using larger quantities of USPS-approved packaging. This usually necessitates more thorough organization and labeling to guarantee accurate delivery across various parts of the city.
• EDDM Retail: Mail should be bundled 50 to 100 pieces, and a simplified facing slip (PS Form 3587) should be included for easier preparation. This is a more manageable mailing option for local Las Vegas businesses.

EDDM Vs. EDDM Retail: Drop-Off Process

• EDDM: You can arrange pickup or drop off large-scale mailings at the Business Mail Entry Units (BMEUs) in Las Vegas. This is a great solution for companies dealing with bulky items.
• EDDM Retail: Needs a trip to a Las Vegas post office to drop off mail. Small businesses usually deal with more manageable mail volumes, which suits them well.

EDDM Vs. EDDM Retail: Online Tools and Mapping Needs

• EDDM: Provides cutting-edge online mapping and targeting tools, which are crucial for developing all-encompassing campaigns in a city like Las Vegas, which has incredibly diverse neighborhoods and demographics.
• EDDM Retail: The user-friendly online tools make it perfect for small businesses in Las Vegas who want to attract customers in their immediate vicinity.

EDDM Vs. EDDM Retail: Pricing Structure

• EDDM: EDDM pricing in Las Vegas depends on volume and needs. Large-volume mailings cost anywhere from $0.15 to $0.30 per piece. This range includes bulk mailing discounts and mail piece sizes and weights.
• EDDM Retail: EDDM Retail in Las Vegas is simpler and costs $0.17–$0.20 per piece. Marketing for small businesses addressing local neighborhoods is affordable with this range.

How to Choose Between EDDM and EDDM Retail?

Here’s how to decide between options of EDDM in Las Vegas, Nevada. Choose:

• EDDM is for city-wide campaigns, and EDDM Retail is for specific local neighborhoods.
• EDDM for 5,000 pieces, and EDDM Retail for mailings of 5,000 pieces or less.
• EDDM Retail for budget-friendly, smaller campaigns, and EDDM for city-wide, larger budget campaigns.
• EDDM for businesses handling complex preparation, and EDDM Retail for simpler preparation.
• EDDM when you can do drop-offs or pickups at Business Mail Entry Units, and EDDM Retail for local Post Office drop-offs.
• EDDM if you need advanced mapping tools, and EDDM for user-friendly tools for local targeting.

Conclusion

In summary, choosing between EDDM and EDDM Retail depends on your marketing goals. Both options offer unique benefits, whether you want to target a specific neighborhood or cast a wider net.

For effective direct mail campaigns, consider American Printing in Las Vegas. We’re here to help you reach your audience with precision and impact. Contact us today to elevate your direct mail marketing efforts.

FAQs

What is the main distinction between EDDM and EDDM Retail?

EDDM is a bulk mailing service for sending mail to specific neighborhoods, while EDDM Retail is designed for smaller-scale mailings and offers additional retail services.

Are there different postage rates for EDDM and EDDM Retail?

Yes, EDDM Retail typically has higher postage rates compared to standard EDDM, making it suitable for smaller businesses and individuals.

Can I target specific addresses with EDDM Retail?

No, EDDM Retail does not allow targeting specific addresses; it’s more about selecting carrier routes or ZIP codes.

What is the minimum quantity requirement for EDDM Retail?

EDDM Retail has a minimum requirement of 200 mailpieces per mailing.

Are there limitations on the size and weight of mailpieces for EDDM Retail?

Yes, EDDM Retail has size and weight limitations, so adhering to USPS guidelines when preparing mailpieces is vital.