Importance of Print Design in Printing and Advertising




Importance of Print Design in Printing and Advertising

To feel the importance of Print Design it is good to know that more than 90 million tons of paper are used in America every year. It means about 700 pounds of paper products per person each year.

In 2018, the printing industry in the U.S. produced gross output of around $81.7 billion, an increase of 1.7% on the previous year. A large amount of this figure is in the printing industry.

There are not many people who believe in the quality of the design for a printing job, however, if you look at the successful business, the main distinguisher for them is the beauty and the thought behind the design.

Knowing a bit more about the effects of a quality design will lead you to a better result.

In this blog, All American Printing and Advertising team tries to cover the most frequent questions asked by our customers about the print design.

What is print design?

Print design indeed is a graphic design process. Its final product is a design in a digital form, which then gets printed onto a material such as metal, paper, plastic, cardboard, ceramics, etc.

Print design is used for various purposes, but the main two are marketing and brand awareness.

Where did the Print Design concept begin?

We all face print design in our daily life, whether it’s looking at a poster in a fair or picking up a magazine on our lunch break.

As early as 30,000 BC from the Chauvet Cave in southern France to ancient Mesopotamia and Babylonia, humans have always felt motivated to visualize the world around them. The ancient people used a design for commercial or religious purposes.

Many designers would argue that print design only formally began with the invention of printing proper. By the invention of the printing machine by Johannes Gutenberg, it was possible to reproduce books and pamphlets easily; this marked the real beginning of the accessible print design.

What makes art different from a print design?

While art is generally produced without a specific consumer in mind, the print design certainly has a particular audience.

There are different types of print design used for different purposes, including;

  • Business card design
  • Banner design
  • Book cover design
  • Brochure design
  • Flyer design
  • Label and packaging design
  • Poster design
  • Shopping bag design
  • etc.

Why does print design matter?

Print design professionally gives a positive first impression of your company and makes your brand to be recognized. Good design can attract potential customers. Designing can be a complicated task, but All American printing and Advertisement team can help your business create the perfect print design. For many companies, functional design, coupled with a powerful message, results in success. The goal of print design is to use visual graphics to communicate a specific message to viewers.

The benefits of print design:

A robust online presence, along with a print marketing design, is essential to your business’ success;

  • Print marketing can help you to be prominent in the competition

Since digital marketing and web are more generally being used, you can take advantage of having print materials. More businesses are shifting to use the internet instead of print materials. So having web strategy in addition to professional print design helps you stay ahead of your rivals.

  • portable and tangible

Many potential clients still prefer print. It gives them something multipurpose and reliable that can get onto. Digital marketing can be beneficial, but it is not permanent, like print media. As Victor Hogo once said, “when a man is out of sight, it is not too long before he is out of mind.” Print materials provide your customers with something that is solid and lasts longer.

  • Not everyone can use the internet

It’s hard to believe, but not everyone can work with the internet. Some customers still prefer print content to their online counterparts. Having both options can ensure that you reach all of your target audiences.

  • Print marketing indurates your brand

The more you let your brand be seen, the more it would be recognized. Considering more than one way to market your business makes it more credible.

  • The good print is more than just paper

Depending on what sort of business, company, or service you provide, your customers may respond differently to specific marketing tactics. Traditional pieces of printing are including; newsletters, flyers, and postcards. But considering modern procedures as well, such as signs, banners, stickers, car decals, or other engaging print formats, can help you achieve a successful marketing strategy.

  • Digital and print design are the perfect match

Some predicted that print marketing would be wiped out by digital technology, while each field has evolved in its way, it’s a long way from the truth. Combining the two methods will improve your brand in the market.

  • Print marketing stands out more because it is used less

When you choose a business card from your favorite shop, or get an email, which one do you feel to look at? The feeling of the paper in your hands or the idea of e-mail? Human beings react and engage with things they can touch and hold in their hands; companies understand and utilize the importance of tangible advertising. So, investing some of the marketing budgets in printing or other tangible items is rational. It shows your customers how smart your marketing strategy is.

  • Some of the target audiences may not be online

While the web is used widely by different groups of people, some people still don’t use the internet for products and services. Trying to reach these audiences is a good investment.

  • Higher engagement

Websites are often checked over in less than 20 seconds, and the content is less understood because the feedback of the homepage is so high. Printing can engage the audience longer, deeper, and stands in memory for a more extended period.

  • Notability

Unlike website links and spam email, which are annoying and are easily overlooked, printing offers the opportunity to target your demographic at the right time and in the right place.


The Statista website says that the USA has spent $24.34 billion in print advertising in 2019. This figure is not going to decrease overnight.

You can’t ignore the advantages of printing in the way of introducing your business

Having some information about this field as well as getting the job done with experienced printing shops will  save you some money and help to get better results.

All American Printing and Advertising puts great effort into design and printing work to achieve the best result for you. Our slogan is ‘actions prove who someone is’. Words prove who they want to be.’ So let us show you our experience in designing and printing high quality and attractive print designs for your business. Please share with us your experience in the comment section below. Also, to hire us, send your file through the “Get Quote” section on the menu, and we will get back to you ASAP.

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